What is the 'toys-to-life' genre, anyway?

It used to be that you had your toys and you had your video games, and that was that. But now those worlds have combined, thanks to the stratospheric rise of what video game publishers refer to as the 'toys-to-life' genre. It sounds like a bunch of marketing speak, but it basically means that you can buy actual toys and make them interact with compatible video games in a variety of ways. It's a neat gimmick, and everyone from Nintendo to Lego seems to be getting in on it.

But since the genre's humble beginnings a few years ago, things have gotten surprisingly complicated. You'd think you could simply walk into a store and just grab whatever, but there are starter packs and add-ons for each set that all unlock different things, and not all games and sets are created equal. It can be intimidating for someone looking to get started or pick up the right toy for their kids, so I've broken out each of the different options into their own pages for easy reference. Keep these beginner's guides handy while you peruse your local or online store's many options.

What is Skylanders?

What is amiibo?

What is Disney Infinity?

What is Lego Dimensions?

David Roberts
David Roberts lives in Everett, WA with his wife and two kids. He once had to sell his full copy of EarthBound (complete with box and guide) to some dude in Austria for rent money. And no, he doesn't have an amiibo 'problem', thank you very much.
Latest in Gaming
GDC The Game Developers logo
When is the Game Developers Conference 2025 and why is it so interesting?
Pokemon Legends: Z-A screenshot
Everything announced at Pokemon Presents 2025
Saros screenshot featuring the main character and am imposing monster in the background with a swirling void in its chest and multiple arms with balls of fire
Everything announced at the PlayStation State of Play February 2025
Close up shot of an anime schoolgirl with a superhero mask over her eyes in a screenshot from Mightreya.
My Steam wishlist is bigger than ever thanks to the indie devs flooding social media with 15-second clips explaining their games
FGS Spring 2025
The Future Games Show Spring Showcase is back and will have a new live segment from the GDC event floor
A close-up of the Doom Slayer in the upcoming PC game, Doom: The Dark Ages.
Xbox Developer Direct 2025: date, time, and where to stream the showcase
Latest in Features
The Witcher 3 screenshot of Geralt
Avowed and Kingdom Come: Deliverance 2 tap into the same thing that makes The Witcher 3 so compelling – and it's something I'm always looking for in RPGs
Marvel Rivals Spider-Man
Spider-Man has become every Marvel Rivals player's worst nightmare
The Iron Mask
The 32 greatest swashbuckler movies ever made
The Punisher holding two machine guns in the rain
Daredevil: Born Again - Learn the bullet-riddled comic book history of the Punisher before he officially joins the MCU
A woman in a underwater machine waving during the cinematic teaser for Subnautica 2.
Subnautica 2: Everything we know about the new underwater survival game
Daredevil: Born Again
Who killed [SPOILER] in Daredevil: Born Again episode 3?