UK regulator surveying gamers on Microsoft's Activision deal gets hundreds of "abusive" and "unintelligible" replies

Activision Blizzard
(Image credit: Activision Blizzard)

The UK's Competition and Markets Authority (CMA) recently surveyed gamers on Microsoft's ongoing acquisition of Activision Blizzard and received hundreds of "abusive" and "unintelligible" responses, which doesn't sound like the gamers I know at all.

As spotted by GameDeveloper, the CMA recently invited members of the public to share their opinions on the Microsoft Activision merger and published the results in a PDF, which revealed that about 75% of respondents were supportive of the buyout. However, it sounds like some of the folks who didn't want the deal to go through were a very raucous minority. Of the 2,600 emails the CMA received, only 2,100 were counted toward the official tally due to hundreds being disqualified for a variety of reasons, some more colorful than others.

"The CMA received approximately 2,600 emails, but some of these were excluded from our review because they contained abusive content (with no other substantive content), or were blank, unintelligible, stated to be from non-UK consumers, or not in English."

The CMA also published an exhaustive list of arguments from both sides. According to the CMA, those in favor of the deal noted Sony and Nintendo's relative strength in the console segment, as well as Microsoft's repeated commitments to keep Activision games like Call of Duty multiplatform. They also argued that the acquisition could push PlayStation to get crafty by improving its subscription service or making more games to compete with Call of Duty.

People who were against the deal cited Microsoft's dominance in the PC space and expressed concern that the buyout is "an attempt to gain a similar position in gaming." They also worried that such a massive buyout would set a bad precedent that might discourage "organic growth," and that it might "[pave] the way for a potential string of future acquisitions of publishers such as Take Two, EA, Ubisoft, thereby increasing concentration in the market."

As for Xbox's pledge to keep Call of Duty on PlayStation, the CMA says plenty of folks aren't buying it. "Microsoft will make Call of Duty exclusive to Xbox, just as it did with Bethesda after it acquired ZeniMax Media," reads a bullet point from the regulator's summary of views.

Despite this particular survey yielding more yays than nays with regards to the buyout, its sample size is too limited to really paint a comprehensive picture of the public's opinion. And even if it does prove popular with the general public, Microsoft has yet to overcome its biggest challenge: a lawsuit from the US Federal Trade Commission.

Oh, and don't forget all of the angry gamers suing Microsoft over its ActiBlizz takeover.

Jordan Gerblick

After scoring a degree in English from ASU, I worked as a copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. Now, as GamesRadar's west coast Staff Writer, I'm responsible for managing the site's western regional executive branch, AKA my apartment, and writing about whatever horror game I'm too afraid to finish.

Read more
Old School RuneScape Smite collab
Old School RuneScape gets one of 2025's first Steam review bombs after survey gauges in-game ads and price hikes: "To read this review, please upgrade to the Deluxe package"
Pal wields a massive turret in a screenshot from Palworld
Palworld dev refuses to be baited into Helldivers 2 comparison: "I don't like you. Console war baiting in 2025 is beyond stupid"
A Monster Hunter Wilds character holding binoculars.
Capcom asks Monster Hunter Wilds players how they feel about the game in a survey longer than most hunts, and I guess y'all had feedback because it crashed due to "heavy traffic"
Assassin's Creed Shadows cinematic screenshot
Ubisoft shareholder plans protest in response to mismanagement, Assassin's Creed Shadows delays, and alleged acquisition talks with Microsoft and EA
Hi-Fi Rush
Microsoft veteran and former Blizzard president knows "loyal Xbox gamers are mad" about exclusives launching on PS5 and Nintendo Switch but "that isn't going to change anything"
Old School RuneScape
Two of the most loyal MMO communities grab pitchforks and cancel subscriptions after RuneScape survey mentions paying $350 a year, in-game ads, and paid player support
Latest in Games
Mario racing on a desert track during the Switch 2 reveal trailer.
Porting Mario Kart 8 Deluxe to the Nintendo Switch was "kind of an afterthought," and now it's so popular that getting fans to switch could be a challenge
The Witcher 4 screenshot with Ciri using sword and sorcery to fight an ancient monster
The Witcher 4 and Naughty Dog's Intergalactic are reportedly skipping 2026 and won't be ready until at least the year after
Lunar Remastered Collection
"Will today’s players still enjoy a game from 30 years ago?": JRPG icon Kei Shigema says he was thrilled to see Lunar getting a remaster even after all this time
The Witcher 4 screenshot with Ciri using sword and sorcery to fight an ancient monster
CD Projekt boss says "cutting-edge single-player games" – you know, like The Witcher 4 and Cyberpunk 2 – will "continue to enjoy great popularity" despite industry shifts
Cyberpunk 2077
Despite releasing exactly zero new games, CD Projekt bagged $120 million in profit for 2024 – the Witcher and Cyberpunk studio's third-best result ever
Batman looking over the city during Batman: Arkham City, one of the best PS3 games.
The PS2 Batman Begins game was considered such a "disaster" that Christopher Nolan turned down a Dark Knight-inspired game
Latest in News
Mario racing on a desert track during the Switch 2 reveal trailer.
Porting Mario Kart 8 Deluxe to the Nintendo Switch was "kind of an afterthought," and now it's so popular that getting fans to switch could be a challenge
Nick Frost in Shaun of the Dead
Shaun of the Dead star Nick Frost is playing one of the most beloved Harry Potter characters for the new HBO TV show
The Witcher 4 screenshot with Ciri using sword and sorcery to fight an ancient monster
The Witcher 4 and Naughty Dog's Intergalactic are reportedly skipping 2026 and won't be ready until at least the year after
Lunar Remastered Collection
"Will today’s players still enjoy a game from 30 years ago?": JRPG icon Kei Shigema says he was thrilled to see Lunar getting a remaster even after all this time
Nick Offerman as Bill and Murray Bartlett as Frank in The Last of Us episode 3
The Last of Us season 2 showrunners tease a "gorgeous" episode akin to season 1’s Emmy-nominated Bill and Frank story: "Just you wait"
The Witcher 4 screenshot with Ciri using sword and sorcery to fight an ancient monster
CD Projekt boss says "cutting-edge single-player games" – you know, like The Witcher 4 and Cyberpunk 2 – will "continue to enjoy great popularity" despite industry shifts