Trucking company hiring drivers through American Truck Simulator says the game is making better truckers

American Truck Simulator
(Image credit: SCS Software)

The trucking company posting job ads in American Truck Simulator says the game gives inexperienced drivers a leg-up in training.

Earlier this month, American Truck Simulator developer SCS Software revealed its partnership with the real-life trucking company Schneider National. The partnership has put in-game billboards advertising jobs at Schneider across the digital United States, complete with information on how to apply. In-game advertising is nothing new, but the surprise here is that long-time players of the game were broadly supportive of seeing the ads.

Now, media relations manager Kara Leiterman tells Axios that gamers who picked up their commercial driver's license through Schneider's training program often "showed skills above their experience level," and "credited their learning to the video game American Truck Simulator." Leiterman says the company is "optimistic" that the in-game ads will continue to bring in better newbie drivers.

American Truck Simulator isn't the most realistic game to bear a 'sim' in its name, but it does offer a way to get used to handling the size of big rigs on the road, and the near-magical maneuvering it takes to effectively back up with a trailer attached. The game's depiction of the United States is also dramatically scaled down from the real thing - and currently only stretches from California to Texas - but it offers a decent approximation of the US highway system.

They probably won't get you a CDL - or even a regular driver's license - but you can get your driving practice in with the best racing games out there. 

Dustin Bailey
Staff Writer

Dustin Bailey joined the GamesRadar team as a Staff Writer in May 2022, and is currently based in Missouri. He's been covering games (with occasional dalliances in the worlds of anime and pro wrestling) since 2015, first as a freelancer, then as a news writer at PCGamesN for nearly five years. His love for games was sparked somewhere between Metal Gear Solid 2 and Knights of the Old Republic, and these days you can usually find him splitting his entertainment time between retro gaming, the latest big action-adventure title, or a long haul in American Truck Simulator.

Read more
American Truck Simulator
After 9 years and nearly $200 worth of state DLC packs, American Truck Simulator is finally "reaching the end" of the most famous road in the US
Kingdom Come Deliverance 2 dialogue
Kingdom Come: Deliverance 2 dev says the original RPG attracted an audience "sort of like Euro Truck Simulator," with "quite a lot of people who never play games"
American Truck Simulator
3,348 days later, American Truck Simulator is finally delivering the DLC I've been waiting for longer than Hollow Knight fans have been anticipating Silksong
Cabin Crew Life Simulator
"Success beyond expectations, earning over $100,000": This weird job sim made in a year would be torture for me, but it's changed its developer's life after "bitter failure"
Driving past a petrol station in the Steam Next Fest demo for Keep Driving
Two friends spent years making this open-world road trip RPG that's gotten over 170k Steam wishlists and 70k demo downloads, and it's finally out this week
RoadCraft
SnowRunner fans think RoadCraft's Steam Next Fest demo isn't hardcore enough, but I just moved 3 logs 500 meters and it's one of my proudest gaming accomplishments ever
Latest in Games
Lies of P art showing P walking in a snowy forest
Lies of P director loves FromSoftware and respects the Soulslike tag, but says "I'm really serious, I'm not lying, I'm very truthful, our focus is to create our own style of game"
Naoe and Yasuke walk in the sunset in a screenshot from Assassin's Creed Shadows
Following Assassin's Creed Shadows controversy, Baldur's Gate 3 publishing director says "every big AAA game could be better," but players shouldn't be mad "just because some dude told you to"
Assassin's Creed Shadows Wanted Status
How to remove Wanted status in Assassin's Creed Shadows
Lies of P Overture art of P
Lies of P director says Overture DLC is at least 15 to 20 hours long for "experienced" players, packing tons of bosses and ideas the devs couldn't fit at launch
Monster Hunter Wilds screenshot showing a hunter battling a congalala
If you missed the last one, the new Monster Hunter Wilds event quest is another way to stock up on rare ingredients before the big update drops next week
Naoe kills a target with a black and white filter over the camera highlighting the red of blood spray in Assassin's Creed Shadows, with an On The Radar orange frame
Assassin's Creed Shadows "has a little bit of Tarantino flavor", but its real secret ingredient is intrigue: "It's almost like you're watching an episode of Shogun"
Latest in News
Lies of P art showing P walking in a snowy forest
Lies of P director loves FromSoftware and respects the Soulslike tag, but says "I'm really serious, I'm not lying, I'm very truthful, our focus is to create our own style of game"
Tony Dalton as Jack Duquesne
Daredevil: Born Again fans are loving the MCU cameos in this week's episodes – especially the Hawkeye reunion
Naoe and Yasuke walk in the sunset in a screenshot from Assassin's Creed Shadows
Following Assassin's Creed Shadows controversy, Baldur's Gate 3 publishing director says "every big AAA game could be better," but players shouldn't be mad "just because some dude told you to"
Chris Hemsworth's name on the back of a director's chair
Marvel's Avengers: Doomsday cast reveal live blog
Screenshots from the Alien Evolved Edition TRPG teaser trailer
Alien Evolved Edition TRPG just burst through the million dollar crowdfunding mark with the vigor of a face-hugger on steroids
Halloween director John Carpenter
15 years on from his last horror movie, Halloween's John Carpenter says he'd "love to direct again" – but he has one condition