The director of upcoming Sims competitor Life By You says life sims are "the most complex RPGs ever written"

Life By You
(Image credit: Paradox Interactive)

The director of upcoming Sims competitor Life By You says life sims are "the most complex" RPGs and crafting games ever made.  

In an interview with PC Gamer, Rod Humble - director of Life By You and manager at Paradox Interactive - discusses why he thinks life sims have surged in popularity recently. "The reason that life simulation is so big, and I think it's going to get bigger, is that it's an inclusive game genre that anybody can use to tell stories that are rooted in real life," the developer said. 

Although Maxis' The Sims has been everyone's go-to life sim since the early 2000s, it'll soon have a bit more to compete with. Not only is Paradox Interactive's Life By You on the horizon but fellow upcoming life sim Paralives by Alex Massé and company is also set to release next year - meaning you'll have more than just The Sims 5 aka 'Project Rene' to choose from when creating your best life. 

You may not associate games like Baldur's Gate 3 with The Sims 4, but Humble thinks life sims are "the most complex RPGs ever written." The developer also believes they're "some of the most complex crafting games ever written, as well as being the most complex behavioral AI systems ever written." He continues: "But the reason I think that they are so popular is that even though they're that complex, they are relatable, and you don't need a tutorial."

Elsewhere, Paradox is trying to "push the boundaries" of life sims by making Life By You a more open and customizable experience. One of the ways it does this is by allowing players to create custom careers and jobs for their characters - everything from retail to hairdressing, finance, and more. Unlike The Sims, Life By You is also pro-nudity - which is probably good news for some people. 

Life By You is set to launch on PC via Early Access on June 4, 2024.

So, can Paradox beat The Sims at its own game with Life By You?

Hope Bellingham
News Writer

After studying Film Studies and Creative Writing at university, I was lucky enough to land a job as an intern at Player Two PR where I helped to release a number of indie titles. I then got even luckier when I became a Trainee News Writer at 12DOVE before being promoted to a fully-fledged News Writer after a year and a half of training.  My expertise lies in Animal Crossing: New Horizons, cozy indies, and The Last of Us, but especially in the Kingdom Hearts series. I'm also known to write about the odd Korean drama for the Entertainment team every now and then.  

Read more
Screenshot from inZOI showing two characters talking.
InZOI director hopes the Sims rival will be "successful and beloved," continues moonlighting as a philosopher: "Life is a tragedy when seen up close, but a comedy when viewed from a distance"
Big in 2025: inZOI
inZOI's "community simulation" approach to the life sim genre could make it The Sims 4's biggest rival yet
InZOI screenshot from creation studio demo which depicts a shockingly realistic character model rendered in Unreal Engine 5
The director behind The Sims competitor InZOI spent 20 years making MMOs, but he ditched the massive RPGs after playing life sims with his son
inZOI Character Studio trailer screenshot showing a young woman with ginger-y hair and a light baseball cap smiling to the side
InZOI director says it isn't a competitor to The Sims, but "another option" and a "different experience" with "in-depth customization" and AI-powered tools
InZOI screenshot
The Sims rival InZoi has 300 people hanging out in each of its in-game cities and they all "interact with each other in real-time"
Paralives
The Sims 4's colorful competitor Paralives is bringing one of my favorite features from The Sims 3 back – the ability to customize literally everything
Latest in Simulation
Guitar Hero
Guitar Hero expert finally annihilates world record 200% speedrun of the game's hardest song after trying and failing 50,000 times
Stardew Valley Baldur's Gate 3 mod Baldur's Village
Baldur's Gate 3 director Swen Vincke gives his official approval to the Stardew Valley mod that brings the D&D RPG to Pelican Town
Boro and Alta sit on a bench together in Wanderstop
Wanderstop review: "Exalting the transformative power of tea"
InZOI screenshot
The Sims rival InZoi has 300 people hanging out in each of its in-game cities and they all "interact with each other in real-time"
InZOI screenshot from creation studio demo which depicts a shockingly realistic character model rendered in Unreal Engine 5
The director behind The Sims competitor InZOI spent 20 years making MMOs, but he ditched the massive RPGs after playing life sims with his son
Demon Slayer season 4 episode 2
True to the anime, Stardew Valley's hottest mod adds two romanceable Demon Slayer dudes who are both "rude and standoffish" at first
Latest in News
Atelier Ryza 3 protagonist closeup
JRPG producer says people prefer their anime girls to have thick thighs when the economy's in the tank, and he's not even joking a little bit
Diego Luna as Cassian Andor in Andor season 2
Andor season 2 showrunner talks the much-anticipated Star Wars moment that we haven't seen on screen before: "It's a very significant part of our show"
Skyrim
It took Skyrim players nearly 15 years to discover ingenious loot hack that completely changes the game and, uh, requires you to desecrate a couple corpses
Indiana Jones and the Great Circle Indy hanging onto a vine as in Raiders of the Lost Ark
Indiana Jones and the Great Circle PS5 release date reportedly set for April after ESRB leak
Fallout
Fallout season 2’s dazzling and dystopian New Vegas is coming to life in a new leaked video
an ai chatbot plays a modded verion of pokemon red and jumps down a ledge to talk to an npc
An AI's mission to 'teach' itself Pokemon Red is going as well as you think - after escaping Cerulean City after tens of hours, it went right on back