The campaign starts here and it starts now. Studios, when considering which format in which to launch your trailer, particularly one as important and high profile as Transformers, please, please, PLEASE don’t use a shoddy Flash version. No matter how much bandwidth you pump into it. We watched a jumpy, awkward first run-through and frankly, it dampened our excitement.
Still, at least the teaser is upon us, and it lives up to its name. With few of the effects complete yet, we’re treated to a fleeting glimpse of one of the robots in no disguise at all. Click here to head to the official site.
The campaign starts here and it starts now. Studios, when considering which format in which to launch your trailer, please, please, PLEASE don’t use a shoddy flash version. No matter how much bandwidth you pump into it.
Thankfully, someone has their head screwed on straight. And unusually, it's Michael Bay. At his official site you can find a decent-resolution QuickTime version of the teaser all ready for download. Click here to check it out.
Also committing the flash crime is the trailer for David Ayer’s Harsh Times. Still it offers up plenty of Christian Bale’s hardcore nutcase and shows that Ayer clearly had more material leftover from his Training Day script. Also on board are Poseidon’s Freddy Rodriguez (let's hope he lives longer this time) and Desperate Housewife Eva Longoria. You can check out that trailer by clicking here . The film arrives in cinemas in August.
Sonic 3 director explains the thinking behind picking those new post-credits arrivals: "It's always 'which character is going to give us something new?'"
The Inside Out 2 panic attack scene is one of the best depictions of anxiety ever – and something Pixar director Kelsey Mann is incredibly proud of: "I couldn't be happier"
