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With his kids forever glued to the telly, David Bond’s irreverent doc sees the director elect himself “marketing director of Nature” to rekindle Britain’s lost love affair with the great outdoors.
Bond’s cute gimmick is to hire branding gurus to inspire sun-starved children to down their iPads and roam wild; their ideas are ingenious and entertaining even as they reinforce the market forces that face this quirky Quixote.
Arguably, Bond’s premise is common sense – and his filmmaking methods owe a lot to Morgan Spurlock – but, refreshingly for an activist, he puts people before propaganda.
Nintendo's Shigeru Miyamoto found it hard to watch his own kids playtest Super Mario 64: "Geez, does this kid have any brains?"
Civ 5 caused a commotion at a space agency its creative director used to work at
There was "no version" of Sonic 3 that wouldn't include Live and Learn according to director Jeff Fowler: "The fans would hunt me down"
