Microsoft signs another cloud gaming partnership days after Activision deal hits major roadblock
It's another 10-year deal
Shortly after Microsoft's acquisition of Activision Blizzard hit a major roadblock, the former has signed yet another 10-year deal.
Earlier this week, a UK government agency ruled against Microsoft's attempted acquisition, arguing it would ultimately hurt competition, particularly among cloud gaming spaces. Now, Microsoft president Brad Smith has announced the signing of another 10-year deal with cloud gaming platform Nware.
Microsoft and European cloud gaming platform Nware have signed a 10-year agreement. Our statement here: pic.twitter.com/GWoSBg63P6April 28, 2023
Specifically, the deal is meant to help stream both Microsoft's PC games, as well as Activision Blizzard games on cloud devices, should the deal actually close. This is just the latest in a comically long line of 10-year deals Microsoft has signed with various partners, all of which hinge on the acquisition actually going ahead.
Microsoft has signed a deal to put Call of Duty on Nintendo platforms for a decade, for example, should the deal close. In actual fact, when the CMA delivered its ruling on the acquisition earlier this week, it decreed that the Nintendo Switch wasn't capable of running Call of Duty.
It's getting a little difficult to keep track of the number of decade-long deals Microsoft has signed with other gaming companies in recent weeks. Nware marks at least the fifth effort in a strategy that has definitely drawn the attention of the internet in the past few months, as it's become increasingly clear Microsoft would sign a deal with just about anyone to get this acquisition over the line.
As for the future of the acquisition though, this isn't the end for Microsoft's attempted purchase, as Microsoft and Activision have said they'll appeal the merger obstruction.
To catch up with everything that's happened so far, here's the Microsoft Xbox Activision deal explained.
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Hirun Cryer is a freelance reporter and writer with Gamesradar+ based out of U.K. After earning a degree in American History specializing in journalism, cinema, literature, and history, he stepped into the games writing world, with a focus on shooters, indie games, and RPGs, and has since been the recipient of the MCV 30 Under 30 award for 2021. In his spare time he freelances with other outlets around the industry, practices Japanese, and enjoys contemporary manga and anime.
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