Is Bond 24 teaser a fake?
Come And Dive into a mystery...
UPDATE: We've spoken to Sony, the Bond 24 teaser is indeed a fake - just as we thought. Expect an official announcement soon. For the full story so far, see below.
Bit of a strange one this. We've received a press release announcing the title of Bond 24 - which is apparently called Come And Dive .
We say apparently, because something about the release feels very off.
It includes a teaser trailer, which appears to consist of recycled footage. Which would make sense, as it doesn't start filming until October.
For example, this moment looks like a zoomed and flipped version of this eye-roll from Bond's Olympic video .
Look at the head movement again during that close-up of Craig's face in the Come And Dive video, it feels unnatural, like it's been reversed.
But the main thing that's setting off our spy-sense is the relatively low-key nature of what's a fairly huge reveal. Where was the fun fanfare? The press conference? Also, why isn't the video hosted on Sony's official YouTube channel?
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Oh, and then there's the fact that it contains a song that's clearly supposed to sound like a theme tune, which is usually a huge reveal of its own - it's not even mentioned in the press release.
One thing's for sure, we'll be following this as it develops...
Sam Ashurst is a London-based film maker, journalist, and podcast host. He's the director of Frankenstein's Creature, A Little More Flesh + A Little More Flesh 2, and co-hosts the Arrow Podcast. His words have appeared on HuffPost, MSN, The Independent, Yahoo, Cosmopolitan, and many more, as well as of course for us here at 12DOVE.