I didn't expect Dobby to be one of the most popular Prime Day Lego deals, honestly
Master has given Dobby a deal
Whenever there's a sales event for 12DOVE to cover, a lot of the same items fly off shelves. That's true of Lego as much as anything else, and favourites like the Millennium Falcon always do well. But the kit that's apparently cleaning up right now wasn't what I expected. Not even slightly. According to Amazon, one of the most popular sets in today's Big Deal Days is… Dobby from Lego Harry Potter.
Yes, Dobby. The loyal House Elf has taken a significant cut in honor of the event, bringing an already-affordable kit down to its lowest ever price. More specifically, the Lego Harry Potter set is now 32% less than usual - it's £17.09 at Amazon instead of almost £25. Because the listing suggests that 10K+ people have purchased the Lego set in the past month alone, it's clearly going down well.
To be honest, I can understand why. Besides being a cute build with a price verging on impulse-purchase territory, it's the perfect gift for Harry Potter fans like me. It's not too expensive, is a neat keepsake that doesn't take up lots of room, and captures the vibe of the beloved character perfectly.
You can check it out below.
Lego Dobby the House Elf | £24.99 £17.99 at Amazon
Save £8 - Even though it's not a huge saving at first blush, it becomes more eye-catching when you realise that this is the kit's lowest ever price. It seems unlikely to drop any lower during the upcoming Black Friday sale in
November because it only just came out a few months ago and has never been so cheap. Basically, you're good to go if you want an easy gift for the Potter fan in your life (or yourself, of course).
Buy it if:
✅ You're a fan of the best House Elf there ever was
✅ You want a fun collectible for your desk or shelf
Don't buy it if:
❌ Those vacant, staring eyes creep you out
❌ It'll bring back all THOSE memories (sob)
Price check:
💲 Very £17.99
💲 Lego £24.99
Is this amongst the best Lego sets ever made? I wouldn't say so. However, it's an incredibly accessible build that'll still satisfy you without demanding dozens of hours in build-time. Unlike Dobby plushies or statuettes (which can look like the House Elf is a wizened old meth addict if done badly) it's also very sweet thanks to a cartoon aesthetic that'll be a hit with both adults and children.
Naturally, this is far from the only offer in today's Big Deal Days event. You can check out our top picks below, or dive in with must-have Prime Day Lego deals.
More Prime Day deals
- Nintendo Switch: Mario Kart 8 Deluxe bundle now $299.99 at Amazon
- PS5: free $100 gift card with purchase at Dell
- Xbox Series X: refurbished consoles now just $399.99 at Amazon
- Seagate 1TB Xbox Storage: now just $129.99 (was $219.99) at Amazon
- Lenovo Legion Pro 7i (RTX 4080): now $2,099 (was $2,749) at B&H Photo
- Board games: save up to $25 on Arkham Horror, Disney Villainous and more
- Chairs: Homall and GTPlayer chairs now starting at $89.99
- Desks: up to $150 off Arozzi Arena, Eureka Ergonomic and more
- Controllers: Xbox Elite Series 2 now just $99.99 (was $129.99)
- Gaming laptops: Razer Blade laptops up to $1,000 off
- Headsets: SteelSeries, Turtle Beach, and Razer from $34.95
- Keyboards: Logitech decks now starting at $49.99
- PCs: save up to $300 on prebuilt RTX 4070 rigs
- Projectors: budget projectors now starting at just $79
- Storage: 1TB WDBlack SN850X now $79.99 (was $179.99)
- Streaming: save up to $30 on Blue Yeti mics
- TVs: 4K TVs now starting at $199.99
- Meta Quest: Asgard's Wrath Quest 3 bundle available at Best Buy
- Mice: Razer, Logitech and more now starting at $24
- Mobile: new Turtle Beach Atom controller $10 off
- Monitors: Curved 240Hz monitors from just $139
Want other present ideas? Check out these gifts for gamers. You can also stop in with a galaxy far, far away via the best Lego Star Wars sets. As for more discounts, don't miss these Lego deals.
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As the site's Tabletop & Merch Editor, you'll find my grubby paws on everything from board game reviews to the latest Lego news. I've been writing about games in one form or another since 2012, and can normally be found cackling over some evil plan I've cooked up for my group's next Dungeons & Dragons campaign.