Gordon Freeman’s neutrality of dialogue and lack of overt personality within the game do not make him a non-character, but are in fact his strength. His lack of preconcieved identity provides not a single barrier with which to distance him from the player’s own personality, making him a blank canvas on which they can imprint their own values and outlook. Valve have even made it impossible for the player to ever see Gordon from a third-person perspective, either through cut-scene or reflection, meaning that in no instance does the effect of seeing a character who does not look like themselves pull the player out of the experience of ‘being’ him.
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