World of Warcraft and other MMO veterans form new studio to make something that combines "cozy escapism and true crime"

Two players ride horses in Star Stable.
(Image credit: Star Stable Entertainment AB)

Some World of Warcraft, IMVU, and Star Stable veterans have joined to form a new studio based in Sweden, Blue Scarab Entertainment, which is currently working on a cozy new IP that also borrows from true crime. 

"The team’s first project is well underway," Blue Scarab says in a July 17 introduction posted to its website. "Cozy exploration meets true-crime in our story-driven MMORPG that puts players in the saddle as they discover a beautiful open world on horseback and uncover a dark mystery together."

There aren't many games for people like me, who happen to be both horse and horror girls, so this mystery IP feels monumental. I can imagine it now — spooky white horses in a misty black forest brought to me by Unreal Engine 5, which Blue Scarab confirms it's using. 

“As the games industry has expanded, we have welcomed many new audiences," studio director Craig Morrison said in Blue Scarab's announcement post. "Innovation through iteration can be very powerful. [...] We want to try to defy genre expectations, while still leveraging all the skills and experience of the team we have assembled.”

Currently, Blue Scarab has amassed over $7 million in seed funding from lead investor NetEase and other contributors, including Jonas Antonsson, who founded Sable publisher Raw Fury. 

"With the backing of NetEase Games, we're empowered to bring our vision to life," said CEO Colin Cragg, who once served as the CEO for online horse training sim Star Stable. "We're grateful for their commitment to creative freedom, supporting expertise, and resources as we set off on this adventure." 

As we wait for more game details, try the 10 best MMORPGs to play in 2024

CATEGORIES
Ashley Bardhan
Senior Writer

Ashley is a Senior Writer at 12DOVE. She's been a staff writer at Kotaku and Inverse, too, and she's written freelance pieces about horror and women in games for sites like Rolling Stone, Vulture, IGN, and Polygon. When she's not covering gaming news, she's usually working on expanding her doll collection while watching Saw movies one through 11.

Read more
Three girls face the camera with big smiles in Animal Crossing New Horizons
Ultima Online lead says "Animal Crossing and Stardew Valley and all these other kind of cozy games" are filling a gap in modern MMO design
Legacy: Steel & Sorcery
A 13-year WoW veteran formed his own studio to make an RPG that plays like "World PvP: The Game" and feels like a mini MMO channeling "early Blizzard"
Legacy: Steel & Sorcery
13-year WoW vet left Blizzard for the indie life because "I didn't really feel like a game developer in some way," agrees it's harder for AAA giants to "maintain this connection to the player"
Legacy: Steel & Sorcery
As live service flops pile up, ex-World of Warcraft dev says his new mini MMO doesn’t need to be the next Helldivers 2 or Marvel Rivals: “It will be more of a meager, smaller start"
Stars Reach
Former Ultima Online lead wants his new MMO to satisfy the "huge, huge appetite" for "a more immersive parallel world" like the ones in Sword Art Online and Animal Crossing
Legacy: Steel & Sorcery
AAA games may never die, but ex-WoW veteran predicts a rise in AA games like his new mini MMO: "Most AAA devs who have joined our team really do not want to go back"
Latest in MMO
Ultima Online
As Ultima Online approaches its 28th birthday, former creative lead reveals what it takes for an MMO to last for decades, and why they sometimes fail: "Content does not last forever"
Urban Dead
Cult text-based zombie MMO Urban Dead is shutting down after "a full 19 years, 8 months and 11 days" because of new UK legislation
Final Fantasy 14
Final Fantasy 14's Yoshi-P quietly removed from Square Enix's board after years of wanting out: "It's much more fun to just make games"
Sailing in Old School RuneScape
I was worried this MMO's first new skill in over 12 years would change things too much, but Sailing in Old School RuneScape feels just like home
Three girls face the camera with big smiles in Animal Crossing New Horizons
Ultima Online lead says "Animal Crossing and Stardew Valley and all these other kind of cozy games" are filling a gap in modern MMO design
One Fellowship player takes on a large boss
This multiplayer dungeon RPG captures the fun of MMOs like World of Warcraft and Final Fantasy 14 with no grind or subscription, and a killer Steam Next Fest demo
Latest in News
Ultima Online
As Ultima Online approaches its 28th birthday, former creative lead reveals what it takes for an MMO to last for decades, and why they sometimes fail: "Content does not last forever"
Link and Epona
A Zelda movie is finally happening, but Nintendo's Shigeru Miyamoto used to adamantly oppose the idea even "if Steven Spielberg himself" wanted to do it
Robert Downey Jr announces his Doctor Doom casting at San Diego Comic-Con 2024
"He is so dialed in": Robert Downey Jr. is coming up with backstory and costume ideas for Doctor Doom ahead of Avengers: Doomsday
Stardew Valley
With another "thank you," Stardew Valley creator Eric Barone brings an update arc to a close with "the Switch patch to fix the last Switch patch"
Demon Slayer Infinity Castle
Over 80 countries and 42 days: the first Demon Slayer Infinity Castle movie's remarkable staggered release plans have been revealed – including a US date
Monster Hunter Wilds
Monster Hunter Wilds' story is as divisive as expected: some players hate the "relentless on rails handholding," others love the build-up to "the best scene in Monster Hunter history"