Cable provider Comcast is forming a partnership with EA to provide a games streaming service to its X1 set-top boxes, the company recently told Polygon. The service, which begins its beta today, offers 23 games, most - but not all - of which are published by EA.
Dubbed "Xfinity Games powered by EA" (really rolls off the tongue, doesn't it?), the service is aimed squarely at the casual/mobile crowd, as you'll need to use your smartphone or tablet to play games like Plants vs. Zombies, Peggle Nights and Monopoly. Titles like Mass Effect, Dragon Age and Star Wars Battlefront will continue to live on console.
As for cost, right now the service is free, though that is almost certain to change down the road. "Comcast's business is built on subscriptions and that can make sense here, but at the same time we have a fantastic on-demand business," a Comcast spokesman told Polygon, adding that the company will use customer feedback to determine pricing structure.
I'm sure all feedback will be helpful and constructive. After all, it's EA plus Comcast; what could go wrong?
Seen something newsworthy? Tell us!
Sign up to the 12DOVE Newsletter
Weekly digests, tales from the communities you love, and more
Sam is a former News Editor here at GamesRadar. His expert words have appeared on many of the web's well-known gaming sites, including Joystiq, Penny Arcade, Destructoid, and G4 Media, among others. Sam has a serious soft spot for MOBAs, MMOs, and emo music. Forever a farm boy, forever a '90s kid.

"It's almost like printing money": Former Sony exec says PC ports of PlayStation games are too valuable to ignore, and he wanted to see more first-party games come to PC

Lord of the Rings life sim Tales of the Shire delayed again, now coming in July: "Every detail will be just right"

Baldur's Gate 3 Lae'zel actor was "paranoid" about making the githyanki girlfriend’s voice "lower and lower" through Act 3 until she realized "it really works with her character development"