It all started with a slight saucy first look image...
First official look at #Deadpool. Eat your heart out Burt Reynolds. pic.twitter.com/f58IpSVoj5March 27, 2015
Then came the increasingly dirty posters...
Cocked. Locked. Ready to rock. #12DaysOfDeadpool has begun. pic.twitter.com/cvLJiUrWsBDecember 14, 2015
Finally, a hero with worthwhile assets. Check out the all-new Deadpool Movie international poster.
Posted by Deadpool Movie on Tuesday, 1 December 2015
And before you knew it, they were using any excuse...
#Deadpool: A motherfucker since 1991. #happymamasday pic.twitter.com/0ihBq71PHWMay 10, 2015
I forget. Is a turducken stuffed with three additional meats, or four? Happy Thanksgiving. pic.twitter.com/u98fvDWhYTNovember 26, 2015
The countdown has begun. #12DaysOfDeadpool https://t.co/2dy3qAI9ytDecember 14, 2015
Then they released a trailer for a trailer (still not sure that’s a thing)...
#Deadpool did a trailer to a trailer. What a post-modern asshole. https://t.co/JFTxauHDfmAugust 3, 2015
Before putting a poop emoji on a giant billboard...
And letting Deadpool train kids (and swear at them)...
They also tried to trick people into thinking Deadpool would be the perfect date night movie...
This Valentine’s Day, fall in love with #Deadpool. pic.twitter.com/ScQWrpXXmxJanuary 11, 2016
A love for which is worth killing. #Deadpool pic.twitter.com/d3jQdKSmOZJanuary 12, 2016
This Valentine’s Day, witness 50 Shades of Slay. #Deadpool pic.twitter.com/hIQ68O92ROJanuary 12, 2016
And it totally worked...
They started a fight with Wolverine (not something we’d recommend)...
No go @VancityReynolds - the 11th day is #Wolverine's https://t.co/Qx0HAwRj2i #Snikt #12DaysOfDeadpool pic.twitter.com/QEpfU4vygeDecember 24, 2015
Which Ryan Reynolds continued...
Presenting ... ME by HIM. @VancityReynolds #SMA pic.twitter.com/Z3dO9SiDxUNovember 9, 2015
Plus, they organised a (knitted) foursome between Deadpool and the Golden Girls...
Happy Anniversary, Girls! #escalation pic.twitter.com/PLKkp9oQDxSeptember 14, 2015
And pretended that Deadpool and Kim Kardashian were besties...
WOW. This is an ACTUAL chat between #Deadpool & @KimKardashian that totally didn't happen. pic.twitter.com/kLutGDG2kiDecember 22, 2015
They aren’t above a dirty play on words...
Did anyone else just cl-@IMAX? pic.twitter.com/zFAUMbarOYOctober 30, 2015
And they took the piss out of The X-Files...
The Merc is Out There. #Deadpool #XFiles pic.twitter.com/45iDn02iX1January 25, 2016
Weapon X-Files: Scientists fit Wade Wilson with adamantium genitals. Coming (never) to Fox. pic.twitter.com/Zm3bjPub54January 25, 2016
Finally, they showed the entire R rated movie to fans early and then let them tweet about it! Now that’s balls...
OMG @DEADPOOLMOVIE WAS SO GOOD I CANT EVEN FIT MY EXCITEMENT INTO 140 CHARACTERSJanuary 19, 2016
Directed by Tim Miller and starring Reynolds, Morena Baccarin, Ed Skrein, T.J. Miller and Gina Carano, Deadpool will open in UK cinemas on February 10, 2016 before arriving in US theatres on February 12, 2016.
