What to expect from Black Friday Warhammer deals 2024

Age of Sigmar Ultimate Starter Set | $210 $178.50 at Amazon
Save $30 - Considering how this one has only just come out, that kind of price cut is very eye-catching. That seems to be a record low price as well, so you literally can't do better than this offer ahead of 2024's Black Friday sale.

Buy it if:
✅ You're new to AoS
✅ You like Stormcast or Skaven

Don't buy it if:
❌ You aren't bothered about either faction

Price check:
💲 Miniature Market | $178.99
💲 Warhammer | $210

⭐ UK price: £130 £100.79 at Zatu

Kill Team: Hivestorm | $230 $192.50 at Amazon
Save $37 - This is a single dollar off the lowest price I've seen for this boxset, but it's still an outrageously good deal on something that's only just come out. It's crammed with stuff as well so is pretty excellent value.

Buy it if:
✅ You want to get the new edition
✅ You're new to Kill Team

Don't buy it if:
❌ You'd rather wait for the core rules separately

Price check:
💲 Miniature Market | $195.99
💲 Warhammer | $230

⭐ UK price: £145 £125.99 at Zatu

Warhammer 40K Ultimate Starter Set | $210 $178.50 at Amazon
Save $31.50 - If you want the best possible start to your Warhammer 40,000 journey, this is it. While that's not a record low price, you can't really argue with $30 off the sticker price

Buy it if:
✅ You want to get the new edition
✅ You want either Space Marines or Tyranids

Don't buy it if:
❌ You don't like either faction

Price check:
💲 Miniature Market | $178.99
💲 Warhammer | $210

⭐ UK price: £130 £104 at Wayland Games

Warhammer 40K The Ultimate Guide | $45 $34.50 at Amazon
Save $10 - This in-depth explainer on the Warhammer 40,000 universe has been making waves, so it's perfect if you're looking for a lore primer to swot up on over the Holidays. That's its lowest ever price, too.

Buy it if:
✅ You want to learn about the universe
✅ You're new to all this

Don't buy it if:
❌ You're a lore expert

Price check:
💲 Walmart | $34.50
💲 Target | Unavailable

⭐ UK price: £35 £26.67 at Amazon

💰 Don't expect an official sale
Black Friday Warhammer deals are guaranteed... but if we're talking about Games Workshop itself, you may wind up being disappointed - the company doesn't tend to do sales like that in-house. Rather, they more commonly offer bonuses such as the 'Earn as you Spend' promotion for anyone signed up to the GW newsletter.

🏪 Make a beeline for independent retailers
The best place to find actual Black Friday Warhammer deals would be smaller, independent stockists. The likes of Miniature Market in the US or the UK's Magic Madhouse are always discounting GW products, and there's no way in hell they won't be doing the same thing again for this year's sale. I've already seen plenty of reductions on brand-new items, for example, from Hivestorm to Age of Sigmar Stormcast Eternals.

🆕 Most savings will be on new or recent releases
Because the biggest reductions can be found at independent retailers with a smaller capacity, most of the savings to watch out for will be found on items from the past year or so. We're talking boxsets like Hivestorm, those new Blood Angels, the fresh Stormcast Eternals and Skaven, or Underworlds: Embergard.

🎁 Big retailers will focus on starter and boxsets
Approach Amazon, Walmart, and the rest with tempered expectations. While their range isn't as broad (the more mainstream the product is, the more likely you are to find it), you can practically guarantee some money off starter sets for both Age of Sigmar and 40K. These are some of the few items that always to be in stock no matter what, so a reduction is basically guaranteed - it certainly has been over the past several years. Kill Team core boxes also appear here on the regular, so I'd be surprised if they weren't cut in price even just a little.

Warhammer 40K Introductory Set | $65 $55.25 at Amazon
Save $10 - This wasn't quite an all-time low, but at ten bucks off, it was still a bargain for a Warhammer beginner, offering the basics for building and painting miniatures.

Warhammer 40K Starter Set | $110 $93.50 at Amazon
Save $16 - While Amazon didn't say this was a deal, this Starter Set cost $110 from Games Workshop, so is even better value.

Warhammer 40K Leviathan | $239.99 $212 at Amazon
Save $28 - Being a limited-run set that Games Workshop didn't sell directly through it's website anymore, a complete Leviathan box was pretty rare. It was nice to see the price fall by almost $30 as a result, even though we reckon the whole set was a pretty good deal anyway!

Cadia Stands: Astra Millitarum Army Set | $150 $108.73 at Amazon
Save $40 - Sure, it said that the MSRP is $115 at Amazon. But that simply isn't true. It started out at $200, was $150 elsewhere at the time, and averaged $130. That meant we took this as a win. More importantly, that was its lowest ever price.

Warrior Starter Set | $50 $42.50 at Walmart
Save $7 - That's really not far off the cheapest this starter set had ever been, so it was a good entry-point if you wanted to give Age of Sigmar a go.

Kharadron Overlords battletome | $55 $46.75 at Amazon
Save $9 - It was a new all-time low price for this battletome, sitting at 15% below RRP over on Amazon last Black Friday.

Crypt of Blood Starter Set | $110 $93 at Amazon
Save $16 - The new Warcry set wasn't strictly listed as on offer, but because the MSRP was $110, we included it. It'd never been cheaper so far as we can tell, either.

Deathgorge | $89.94 $80.75 at Amazon
Save $9 - The latest Underworlds box set hadn't ever been cheaper, at least to our reckoning. That made Black Friday last year a good time to dive in.

2023 Starter Set | $60 $51 at Walmart
Save $9 - Although it wasn't listed as a deal, per se, that was its best price and a solid $9 off. Basically, it was a the best possible offer if you'd like to learn the ropes of this game.

Legiones Astartes Battle Group | $210 $185.95 at Amazon
Save $24 - That was still quite pricey in the grand scheme of things, but it was a decent discount on the whole. In fact, the price had been swinging up and down recently.

Battle of Osgiliath | $210 $178.50 at Amazon
Save $32.50 - This entry-level box set for the Middle-earth Strategy Battle Game had been cheaper in the past, but not by much. Plus, we'd not seen that record-low price since around March, so this wasn't too bad overall in terms of Black Friday Warhammer deals.

The Army Painter Speed Paint Mega Set 2.0 | $139.98 $112.94 at Amazon
Save $26 - This Prime exclusive Black Friday deal was an excellent offer on a huge number of paints. If you were looking to update your paint range with fancy speed paints, it was well worth a look!

The Army Painter Speed Paint Wargamers Mega Set 2.0 | $199.95 $159.64 at Amazon
Save $40 - Want to try something beyond standard Citadel colors? This monster pack of Speed Paints (with 60 pots instead of the normal Mega set's 50) from Games Workshop rival The Army Painter had never been cheaper.