Black Friday OLED TV deals 2024: early display discounts now live

Black Friday OLED TV deals
(Image credit: Future)

Black Friday OLED TV deals are already coming in hot, as plenty of early display discounts are already catching us off guard. Not only are record low prices popping up across LG, Samsung, and Sony, but I'm finding that even the top offers are dipping even lower. It's getting to the point where you can bag an OLED panel for the same price as a mini LED or QLED model if you're willing to scale back on size, and that's exactly what I want to see during the sales.

OLED screens still very much dominate the best gaming TV scene, with the flagship LG OLED G4 stealing the crown for 2024. That's not to say the monstrous 4K 144Hz model is the only display worth trying to get a deal on, but we'll certainly be keeping an eye on it when browsing Black Friday gaming deals. Of course, the existence of that newcomer means that old favorites like the LG OLED C3 and other cheaper options could finally reach approachable price points, enabling players with tighter budgets to revamp their living room setup.

If there's one thing I know for sure, it's that Black Friday deals can be unpredictable. I'd even go as far to say that the deepest discounts don't always wait for the November sale, and it pays off to keep your eye on the sale ball ahead of time. Without further ado, here's a bunch of early discounts and a bucket load of advice that will help you snag the biggest savings before, during, or perhaps even after the event.

Today's best early Black Friday OLED TV deals

UK:

LG OLED B4 48-inch | $1,499.99$649.99 at Best BuySave $850 -

LG OLED B4 48-inch | $1,499.99 $649.99 at Best Buy
Save $850 - Against all odds, the 48-inch LG OLED B4 just dropped another $50, bringing it to an all new record low price. This is actually one of the best B-series deals that has popped up over the years and we've not even hit Black Friday yet.

Buy it if:
✅ You want fantastic colors
✅ You play shooters on PS5
✅ You're going to get a PS5 Pro

Don't buy it if:
❌ You haven't got a PS5 or Xbox Series X
❌ You want bigger than 48-inch

Price Check: Amazon $996.99 | Walmart $996.99

LG OLED C4 65-inch | $2,699.99 $1,496.99 at Amazon
Save $200 -

LG OLED C4 65-inch | $2,699.99 $1,496.99 at Amazon
Save $200 - It's the 65-inch whoppers turn to drop to a new record low, and it's an excellent price for a screen this size that only arrived in 2024. Before July, this display stuck firmly to above $2,000, meaning we're in excellent lowest ever price territory. 

Buy it if:

You want faster 144Hz visuals
You’re craving superior contrast
You’ve got a new-gen console or PC

Don't buy it if:

You don’t need fancy specs
You’d prefer something smaller

Price check: Best Buy $1,499.99 | Walmart $1,496.99

Samsung S90D 48-inch |$1,597.99$1,047.99 at Amazon
Save $550 -

Samsung S90D 48-inch | $1,597.99 $1,047.99 at Amazon
Save $550 - Samsung's speedy 144Hz screen leads the smaller scale TV pack right now with over $500. That brings it down to a new record low, breaking through its typical $1,299 price tag. Nice.

Buy it if:

You play FPS games on PC
You're planning on getting a PS5 Pro
You're looking for something smaller

Don't buy it if:

You'd rather go extra large
You’re not fussed about OLED

Price check: Best Buy $1,049.99| Walmart $1,048.99

LG OLED B4 55-inch| $1,596.99$996.99 at Amazon
Save $600 -

LG OLED B4 55-inch| $1,596.99 $996.99 at Amazon
Save $600 - LG's more affordable OLED is down to a new record low, following a Prime Day deal that has turned into a limited time offer. This is likely the same price we'll see come Black Friday, so it might be worth bagging ahead of time.

Buy it if:

You want fantastic OLED visuals
You’re looking for a 2024 TV
You care about contrast and colors

Don't buy it if:

You'd rather invest in the C4
You’re looking for bigger than 55-inch

Price check: Best Buy: $999.99 | Walmart: $996.99

Samsung S90C 55-inch | $1,497.99$1,249 at Amazon
Save $248.99 -

Samsung S90C 55-inch | $1,497.99 $1,249 at Amazon
Save $248.99 - Specifically looking for an 120Hz screen for PS5? The S90C might be the one to watch, particularly since it's sitting at its lowest price. There's room for argument in regards to going for a bigger model by a fierce rival, but hey, this one's for those of you who really want a Samsung.

Buy it if:

You've got a PS5/Xbox Series X
You play lots of shooters
You mostly game on console

Don't buy it if:

You want to use a high end PC
You’re looking for slightly bigger

Price check: Best Buy (out of stock) | Walmart $1,249.99

Samsung S90D 77-inch |$2,497.99$2,197.99 at Amazon
Save $300 -

Samsung S90D 77-inch | $2,497.99 $2,197.99 at Amazon
Save $300 - Looking for bigger? Fear not, the whopping 77-inch version of the S90D is also down to a new record low price. This is something of a nose dive compared to its $2,600 regular price, and likely the price we'll end up seeing at the end of November.

Buy it if:

You play FPS games on PC
You're planning on getting a PS5 Pro
You're looking for something smaller

Don't buy it if:

You'd rather go extra large
You’re not fussed about OLED

Price check: Best Buy $2,199.99| Walmart $2,627.94

LG OLED B4 65-inch| $1,496.99$1,296.99 at Amazon
Save $200 -

LG OLED B4 65-inch| $1,496.99 $1,296.99 at Amazon
Save $200 - I'm spotting a trend here, are you? Just like the C4, it's slightly lower spec 65-inch B4 sibling is also at its lowest ever price. $1,500 was the going rate prior to October, and this will likely be the price you get during Black Friday

Buy it if:

You want fantastic OLED visuals
You’re looking for a 2024 TV
You care about contrast and colors

Don't buy it if:

You'd rather invest in the C4
You’re looking for bigger than 55-inch

Price check: Best Buy: $1,299.99 | Walmart: $1,296.99

Samsung S85D 55-inch | $1,697.99$997.99 at Amazon
Save $700 -

Samsung S85D 55-inch | $1,697.99 $997.99 at Amazon
Save $700 - This is a pretty massive saving on Samsung's 120Hz OLED TV, one that hits a tasty record low. Considering we're talking about the 55-inch model, it's impressive to see it under $1.000, and it normally sits around $300 higher.

Buy it if:

You play shooters on console
You want great 4K upscaling
You're looking to spend under $1,000

Don't buy it if:

You want bigger than 55-inches
You need faster than 120Hz

Price check: Best Buy (out of stock) | Walmart $998.99

LG OLED C4 48-inch | $1,599.99 $996.99 at Walmart
Save $500 -

LG OLED C4 48-inch | $1,599.99 $996.99 at Walmart
Save $500 - Coming in at the same price as the B4, the higher spec OLED C4 is down to a record low too. If you don't need something massive, this could be a nice way to bag 144Hz LG abilities for under a grand.

Buy it if:

You want faster 144Hz visuals
You’re craving superior contrast
You’ve got a new-gen console or PC

Don't buy it if:

You don’t need fancy specs
You’d prefer something bigger

Price check: Best Buy $999.99 | Amazon $996.99

Sony Bravia 8 55-inch | $1,799.99$1,398 at AmazonSave $401.99 -

Sony Bravia 8 55-inch | $1,799.99 $1,398 at Amazon
Save $401.99 - Sony's take on OLED has over $400 off ahead of Black Friday, and the offer brings it down to a new record low. This absolutely feels like a big sale discount, so we won't judge you if you grab it early.

Buy it if:

You want Bravia-powered OLED visuals
You've got a PS5
You want a decent sized OLED

Don't buy it if:

You want even bigger
You’d rather opt for cheaper

Price check: Best Buy: $1,399.99 | Walmart: $1,498.99

LG OLED C3 65-inch | $1,596.99$1,296.99 at AmazonSave $300 -

LG OLED C3 65-inch | $1,596.99 $1,296.99 at Amazon
Save $300 - This is the lowest price we've spotted for the C3, and the 65-inch model is specifically down to a price worth jumping on. If stock lasts until Black Friday, we might be in for a slightly lower price tag, but this offer smells like what you'd find in the November sale.

Buy it if:

You want top-tier OLED performance
You've got a PS5 or Xbox Series X
Contrast and colors are a priority 

Don't buy it if:

You'd rather have the new C4
You need faster than 120Hz

Price check: Best Buy: $1,399.99 | Walmart: $1,396.99

FAQ

LG OLED G4 with Spyro the Dragon 2 cutscene playing on screen

(Image credit: Future / Phil Hayton)

When will Black Friday OLED TV deals begin?

Black Friday lands on November 29th this year with Cyber Monday set to take place on December 2nd, 2024. We do typically see deals arriving from the start of Thanksgiving week, so it's likely offers will begin popping up from November 25st, 2024.

Where will the best Black Friday OLED TV deals be?

We'll be rounding up all the best Black Friday OLED TV deals right here. However, if you're after some deal hunting yourself, it's worth keeping the following retailers in mind and checking back often – especially on weekends. These are the stores that we scour to find the very best offers, so it's worth beginning your search here. 

US:

Amazon:
often has big discounts on the latest models
Best Buy:
regularly price matches with extra free gifts included
Newegg:
best for older and renewed models
Walmart:
often price matches with plenty of stock

UK: 

Amazon: regular discounts on Sony, LG, and Philips displays
Argos:
same-day delivery and excellent bundle deals
Appliances Direct:
often has lowest prices but watch for shipping fees
AO:
regular discounts on premium models
Currys:
big savings and bundle deals often available
John Lewis:
frequent savings and excellent warranties
PRC Direct:
best for big price cuts on high-cost models
Very:
often price matches with big savings

Black Friday OLED TV deals: what to expect

TV reviewer Phil Hayton using LG magic remote to navigate OLED G4 home screen

(Image credit: Future / Phil Hayton)

We're expecting unprecedented OLED TV deals in 2024, especially now that new LG models are storming the battlefield. We've already witnessed some incredible offers before now, including $600 off the 65-inch OLED G4 and a Memorial Day offer that brought the C4 from $1,499.99 to $1,296.99. Impressive stuff considering both models have only been around for a few months, and one that could point towards even better G3 and C3 deals.

Sadly, retailers are teasing us right now in regard to the LG OLED G3 and its C3 sibling. For the most part, available models seem to stick with the same price tags, which just so happen to only be a little bit cheaper than their successors. For example, the C3 is currently at Amazon for $1,496.99, whereas you can buy a newer C4 for $1,596.99. The latter is also a record low, and with just $100 of a difference, it makes sense to avoid its older counterpart for now.

If you're hoping to dive into Black Friday in search of an OLED TV under $500, it's probably best to curb your expectations. There is arguably no such thing as a budget OLED screen in 2024, especially if you're looking for larger living room sizes. The best advice I can really offer is to consider something smaller, as Black Friday gaming monitor deals can provide 27-inch screens for much lower.

As for getting the cheapest Black Friday OLED deal, you'll want to keep an eye on models like the LG OLED B4 and Samsung S90D, as these screens are most likely to dip under $1,000. The B4 has actually managed to dip all the way to $699 at Best Buy right now, and considering it normally only manages to go a dollar under a grand, that's mighty impressive.

The B4 specifically is the TV most likely to end up cheapest during Black Friday. Natural caveats include having to go for a smaller version, ideally under 50-inch for the biggest saving, and taking full advantage of any renewed offers. The idea of picking up a refurbished display won't appeal to everyone, but you'll often find but discounts applied to nearly new stock. Plus, retailers like Amazon provide a one-year satisfaction guarantee.

Is there a downside to OLED?

Most of the downsides to OLED TVs relate to their longevity, as the tech comes with screen burn caveats. While most models come with preventative software that reduces the risk of permanent damage when static images are displayed for too long, image retention can still occur over time, particularly if you're using a screen for gaming.

Is it worth getting OLED now?

Picking up an OLED TV fully depends on your budget and preferences. While the tech offers up fantastic colors, contrast, and black levels, models armed with the right panels cost substantially more than their LED counterparts. That said, prices are starting to fall, so you could end up with OLED TV for far less than usual if you hold out for sale events like Black Friday 2024.

How much is an OLED TV on Black Friday?

Even on sale, these panels can be towards the top end. Compared to your average 4K TV or QLED TV, you're spending some serious cash if you're after the best in the business. The cheapest Black Friday OLED TV deals generally come in at around $1,099 / £1,099, with a few headline acts occasionally being reduced to below $1,000 / £1,000 during flash sales. Anytime you see a deal that good, get on it. 

We generally see the base LG models at these prices, still offering that premium luxury but without some of the fancier features of the more expensive models. A display with brighter colors and a higher quality picture will usually be around $1,300 - $1,500 over Black Friday. Naturally, the older the model, the cheaper it will be. 

How we find the best Black Friday OLED TV deals

To find you the best Black Friday OLED TV deals as soon as they emerge, we use a mix of our own expertise and price comparison software. This way, we're able to swiftly collect every offer available during the big event and assess whether each product is good value for money. That way, you'll be able to pick up a shiny new screen with confidence and ease.

OLED TVs are admittedly a premium panel type, but we always make sure to take budgets of all shapes and sizes into consideration. That means you'll find entry-level, mid-range, and high-end screens with our deals picks, and you won't have to spend thousands to grab a bargain.

Want to learn more about our discount hunting expeditions? Check out our How we find the best Black Friday deals page for more information.

Last year's best Black Friday OLED TV deals

LG OLED A2 48-inch$1,299.99$549.99 at Best BuySave $750 -

LG OLED A2 48-inch | $1,299.99 $549.99 at Best Buy
Save $750 - A pretty excellent half price deal and one we could only find in stock at Best Buy. That's perhaps a sign that this model isn't really meant to be around in 2023.

LG OLED C3 55-inch| $1,499.99 $1,296.99 at Amazon
Save $203

LG OLED C3 55-inch| $1,499.99 $1,296.99 at Amazon
Save $203
- The C3 might be new to 2023, but there are ways to pay under $1,300 for one if you're crafty about it.

Sony OLED Bravia XR A80L 55-inch$1,899.99$1,398 at WalmartSave $500

Sony OLED Bravia XR A80L 55-inch | $1,899.99 $1,398 at Walmart
Save $500 - Looking for a model that pairs perfectly with your PlayStation 5? You can save $500 off the 55-inch A80L.

LG OLED G3 55-inch | $2,496.99$1,796.99 at AmazonSave $700 -

LG OLED G3 55-inch | $2,496.99 $1,796.99 at Amazon
Save $700 - Even LG's flagship OLED TV isn't safe from Black Friday discounts. It only dropped from full price just before November to this new record low, so this deal is hot off the press.

LG OLED C2 55-inch$1,499.99 $1,149 at WalmartSave $351

LG OLED C2 55-inch |$1,499.99 $1,149 at Walmart
Save $351 - Head to Walmart if you want a solid discount on this model, as the price has just dropped further and you can now save over $350.

LG OLED B3 65-inch | $1,496.99$1,296.99 at Amazon
Save $200 -

LG OLED B3 65-inch | $1,496.99 $1,296.99 at Amazon
Save $200 - If you fancy something bigger, here's LG's mid-range 65-inch model. We're pretty impressed considering it cost around $2,000 back in September, and even its previous record low looks underwhelming comparatively. 

Sony OLED Bravia XR A80L 65-inch$1,998$1,698 at Amazon
Save $300

Sony OLED Bravia XR A80L 65-inch | $1,998 $1,698 at Amazon
Save $300 - Now $100 cheaper than last month, this premium OLED packs the performance punch you'd expect from Sony at this price point. The new 2023 model hasn't been around long, so seeing a $300 discount knock it down below $1,700 is an encouraging sign.

Sony Bravia A95K 55-inch | $2,799.99$1,699.99 at Best BuySave $1,100

Sony Bravia A95K 55-inch | $2,799.99 $1,699.99 at Best Buy
Save $1,100 - This monstrous discount completely smashes previous record lows that brought the A95K down to $2,298 at Amazon. Some retailers are still sticking to a higher price point, which suggests to us that Best Buy is aiming to clear stock during Black Friday.

Samsung OLED S90C 65-inch $2,599.99 $1,597.99 at Amazon
Save $1,002 -

Samsung OLED S90C 65-inch | $2,599.99 $1,597.99 at Amazon
Save $1,002 - Now with over $1,000 off, the S90C is at its lowest price right now. That's pretty incredible considering it released this year. It took till November to break through the $1,750 barrier, so let's hope it doesn't leap back up in price any time soon.

Samsung S89C 77-inch | $3,599.99$1,999.99 at Best Buy
Save $1,600 -

Samsung S89C 77-inch | $3,599.99 $1,999.99 at Best Buy
Save $1,600 - Now down to its lowest ever price thanks to Best Buy, the the S89C is now available for under $2,000 for the first time. Stock has actually run dry at other retailers, so it's worth considering before it completely checks out.

Samsung QD-OLED S95B 4K TV 65-inch | $2,099.99 $1,599.99 at Samsung
Save $500

Samsung QD-OLED S95B 4K TV 65-inch | $2,099.99 $1,599.99 at Samsung
Save $500 - The larger 65-inch S95B is $500 off right now at Samsung, but stock has returned to other retailers. Walmart is calling this offer a 'flash deal', meaning it's potentially worth pouncing on this premium model sooner than later in case we're looking at clearance discounts.

LG OLED B3 77-inch | $2,296.99$1,796.99 at Amazon
Save $500 -

LG OLED B3 77-inch | $2,296.99 $1,796.99 at Amazon
Save $500 - LG's mid-range B3 model has $500 off thanks to this Black Friday deal. The 22% discount knocks the extra large 77-inch variant down to its lowest price yet, following typical tags of in the region of $3,300 before September.

Sony OLED Bravia XR A80L 77-inch$3,499$2,698 at AmazonSave $801

Sony OLED Bravia XR A80L 77-inch | $3,499 $2,698 at Amazon
Save $801 - The Bravia XR A80L has dropped from its usual price of over $3,000, and it's the best price we've seen for the 77-inch version so far. It hasn't managed to quite reach full price again since July, but this record low is still worth considering when browsing Black Friday deals.

Samsung OLED S90C 77-inch$3,599$2,370 at Walmart
Save $1,229

Samsung OLED S90C 77-inch| $3,599 $2,370 at Walmart
Save $1,229 - The S90C has been creeping down in price since May, but the latest 34% discount feels fully in line with Black Friday. While it hasn't returned to MSRP this year, it's worth considering this record low deal before stock starts to dwindle.

LG OLED G3 77-inch$4,196.99$3,449.99 at Amazon
Save $747 -

LG OLED G3 77-inch | $4,196.99 $3,449.99 at Amazon
Save $747 - Even the extra large flagship OLED G3 isn't safe from Black Friday, hitting its lowest price yet with this amazing discount at Amazon.

Last year's best Black Friday OLED TV deals in the UK

Hisense 65A85HTUK 65-inch | £1,999£1,222 at Argos
Save £777 -

Hisense 65A85HTUK 65-inch | £1,999 £1,222 at Argos
Save £777 - Currently down in price, around £1,350 used to be a good deal for this OLED TV. Now, thanks to a 39% discount at Argos, Hisense's speedy 120Hz screen is cheaper than ever, and it actually spent most of its life at the £2,000 mark.

LG OLED C2 48-inch£1,499.99£949 at AmazonSave £551

LG OLED C2 48-inch |£1,499.99 £949 at Amazon
Save £551 - This is a great offer on the 48-inch LG OLED C2, particularly if you're looking for something on the smaller side, though the price is creeping up now stock is dwindling. Still, for under £1,000 you're getting a screen that trades blows with even the newer OLED C3 model in terms of performance.

Sony Bravia A90K 48-inch |£1,899£1,399 at AmazonSave £500 -

Sony Bravia A90K 48-inch | £1,899 £1,399 at Amazon
Save £500 - Sony's smaller A90K OLED Panel briefly dropped to this price at the start of October, but Amazon has kicked the discount back into effect. Typically, this model will set you back £1,500, so grabbing the current additional discount is worthwhile.

LG OLED B3 55-inch£1,899.99£1,099 at ArgosSave £801

LG OLED B3 55-inch | £1,899.99 £1,099 at Argos
Save £801 - This is a pretty fantastic offer on LG's midrange 2023 model, as it has stayed at full price since release. Now, thanks to a 42% discount, you can grab it for just over a grand, making it one of the best value OLED options in the UK.

Samsung S90C 65 Inch TV£2,799£1,639 at AmazonSave £1,160

Samsung S90C 65 Inch TV | £2,799 £1,639 at Amazon
Save £1,160 - This beefy S90C discount is a sight for sore eyes. Knocking £1,160 off its original price makes this model one of the best value Samsung QD-OLED screens out there right now, especially since it sat at £2,799 just a few months ago.

Sony Bravia A95K 55-inch TV£2,699£1,799 at John LewisSave £900 - 

Sony Bravia A95K 55-inch TV | £2,699 £1,799 at John Lewis
Save £900 - It's nice to see this high spec 2023 Sony model dip below £2,000, as it proves you don't have to settle for older versions when shopping for discounts. Appliances Direct previously had a saving of £900 but with that being out of stock, this deal is the next best thing.

Sony Bravia XR A80L 65-inch£2,199£1,899 at AmazonSave £300

Sony Bravia XR A80L 65-inch | £2,199 £1,899 at Amazon
Save £300 - If it's high end you're after, this £300 off A80L deal may satisfy your needs. It's currently at its lowest price at Amazon, and it's perfect for those of you looking for a gaming setup upgrade. It only just managed to smash past £2,000 at the start of October, so we're pleased to see this new record low.


After more? We're also showing you everything we are seeing in this year's Black Friday Samsung TV deals and Black Friday Sony TV deals as well. Or, if you're after a smaller screen, take a look at the best Black Friday gaming monitor deals we expect to see in November. 

Phil Hayton
Hardware Editor

I’ve been messing around with PCs, video game consoles, and tech since before I could speak. Don’t get me wrong, I kickstarted my relationship with technology by jamming a Hot Wheels double-decker bus into my parent’s VCR, but we all have to start somewhere. I even somehow managed to become a walking, talking buyer’s guide at my teenage supermarket job, which helped me accept my career fate. So, rather than try to realise my musician dreams, or see out my University degree, I started running my own retro pop culture site and writing about video games and tech for the likes of TechRadar, The Daily Star, and the BBC before eventually ending up with a job covering graphics card shenanigans at PCGamesN. Now, I’m your friendly neighbourhood Hardware Editor at GamesRadar, and it’s my job to make sure you can kick butt in all your favourite games using the best gaming hardware, whether you’re a sucker for handhelds like the Steam Deck and Nintendo Switch or a hardcore gaming PC enthusiast.

With contributions from