Sam Loveridge
Sam Loveridge is the Brand Director and former Global Editor-in-Chief of GamesRadar. She joined the team in August 2017. Sam came to GamesRadar after working at TrustedReviews, Digital Spy, and Fandom, following the completion of an MA in Journalism. In her time, she's also had appearances on The Guardian, BBC, and more. Her experience has seen her cover console and PC games, along with gaming hardware, for a decade, and for GamesRadar, she's in charge of the site's overall direction, managing the team, and making sure it's the best it can be. Her gaming passions lie with weird simulation games, big open-world RPGs, and beautifully crafted indies. She plays across all platforms, and specializes in titles like Pokemon, Assassin's Creed, The Sims, and more. Basically, she loves all games that aren't sports or fighting titles! In her spare time, Sam likes to live like Stardew Valley by cooking and baking, growing vegetables, and enjoying life in the countryside.
Latest articles by Sam Loveridge

BlizzCon live coverage
By Rollin Bishop last updated
LIVE All the news from the BlizzCon Opening Ceremony and more

How to get the best Horizon Forbidden West armor
By Sam Loveridge last updated
Guide The best armor in Horizon Forbidden West can be got early if you know what to do

How to beat all the Pokemon Sword and Shield Gym Leaders
By Sam Loveridge last updated
Guide Every Gym Leader in Pokemon Sword and Shield and strategies to beat them

Moonstone Island is the Pokemon meets Stardew Valley RPG I didn't know I needed
By Sam Loveridge published
Feature INDIE SPOTLIGHT | The perfect mix of Stardew Valley and Pokemon with added magic and card-battling

Super Mario Bros. Wonder review: "Like your first magical visit to Disneyland"
By Sam Loveridge published
Review

PS5 vs Xbox Series X: Which should you buy?
By Louise Blain last updated
Feature How does Sony and Microsoft’s latest generation stack up? PS5 vs Xbox Series X explained

Assassin's Creed Mirage ending explained
By Sam Loveridge last updated
Guide Let's walk through everything that happens in the Assassin's Creed Mirage ending and how that ties into Basim's journey in Valhalla

How to get more Merchant Tokens in Assassin's Creed Mirage
By Sam Loveridge last updated
Guide Get discounts and bribe people with Assassin's Creed Mirage Merchant Tokens

How Ubisoft transformed Assassin's Creed Mirage protagonist Basim from evil to endearing
By Joe Donnelly published
Interview Interview | An antagonist in Valhalla, Basim Ibn Ishaq is back in the form of Assassin's Creed Mirage's hero

Assassin's Creed Mirage review: "A murderous playground for the patient"
By Sam Loveridge published
Review

On the Radar: Assassin's Creed Mirage - A deep dive into the series' return to its roots with Ubisoft Bordeaux
By Sam Loveridge last updated
On the Radar On The Radar | Where we bring you closer than ever before to the biggest new releases - and this time we're celebrating Assassin's Creed Mirage

How the passion for the series let Ubisoft Bordeaux take the lead on Assassin's Creed Mirage
By Sam Loveridge published
On the Radar On the Radar | Ubisoft Bordeaux is levelling up and I hope it's only just the beginning for this team

How rejecting racism, reconnecting with Arabic culture, and a chance phone call helped bring Assassin's Creed Mirage's Basim to life
By Joe Donnelly published
On the Radar On the Radar | In conversation with Lee Majdoub, the man tasked with reimagining Basim Ibn Ishaq in Assassin's Creed Mirage

Cities Skylines 2 release date and everything we know so far
By Sam Loveridge last updated
News Cities: Skylines 2 has been delayed for PS5 and Xbox Series X, but it's still coming out in October for PC

How the Assassin's Creed Mirage logo and its celebration of Arabic calligraphy came to life
By Heather Wald published
On the Radar On the Radar | The making of the Assassin's Creed Mirage logo and its hidden meaning

Shohreh Aghdashloo on her role of Roshan in Assassin's Creed Mirage: "What a great example for women today"
By Heather Wald published
On the Radar On the Radar | In conversation with esteemed actress Shohreh Aghdashloo and narrative director Sarah Beaulieu

Assassin's Creed Mirage's recreation of 9th Century Baghdad is so accurate it made a historian cry
By Sam Loveridge published
On the Radar On the Radar | Assassin's Creed Mirage's Baghdad is the best chronicle of the 9th Century city historians have

Cyberpunk 2077 Phantom Liberty review: "The culmination of CD Projekt Red's efforts"
By Sam Loveridge published
Review

Marvel's Spider-Man 2 somehow manages to make swinging even more fun
By Sam Loveridge published
Preview Preview | It's a Spidey-celebration

Everything announced at the PlayStation State of Play September 2023
By Sam Loveridge last updated
Live All the news, reveals, and announcements out of today's State of Play

Everything announced at the Nintendo Direct September 2023
By Sam Loveridge last updated
LIVE All the new trailers, release dates, and more from today's Nintendo Direct

Assassin’s Creed Mirage parkour feels like coming home, and that’s exactly what I’d hoped for
By Sam Loveridge published
Preview Preview | Assassin’s Creed Mirage brings classic stealth into the modern age

Turns out trying to recreate the Starfield sandwich collection but with plushies is really hard
By Sam Loveridge published
Feature Opinion | Charting the rise, fall and rise again of my incredibly rare Starfield plushie collection
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