4th of July TV sales 2024: the best deals live now

LG OLED G4 and Samsung TV with teal and orange backdrop with 4th July Sales GamesRadar+ logo in centre
(Image credit: Future)

Folks often advise waiting until Black Friday or Prime Day to pick up tech, but 4th of July TV sales are still a solid opportunity to upgrade your setup nonetheless. In fact, you can get some steep price cuts for the event right now.

Regardless of whether you're hunting down OLED, QLED, or budget panels, this year's 4th of July TV sales are already heating up. To help you find the best offers, I've rounded up all of the most tempting discounts I've seen so far. I'll also add more savings that I think are worth your time across the holiday. 

You'll find price analysis here alongside reductions, too. Our team watches for cheap TV deals year-round, so we know what a good sale looks like. More importantly, though, we know exactly where and when to find that gold - and that knowledge is being shared with you right here. 

Ready? With 4th of July TV sales now underway, you will find all the most valuable discounts below.

Quick links

4th of July TV sales: Editor's choice

55-inch LG C4 Series OLED evo 4K TV | $1,999.99$1,496.99 at Amazon
Save $503 - Buy it if:
Don't buy it if:
❌ Price check:
💲

55-inch LG C4 Series OLED evo 4K TV | $1,999.99 $1,496.99 at Amazon
Save $503 - This is the first honest-to-goodness record low I've seen for the 4th of July TV sales, and it just so happens to be on a 2024 panel from one of the most well-respected manufacturers out there. Basically, it gets my editor's choice stamp of approval.

Buy it if:
✅ You want a reliable brand
✅ You'd like a higher refresh rate for gaming

Don't buy it if:
You'd prefer to spend a little less

Price check:
💲
Best Buy | $1,599.99
💲 LG | $1,599.99

Best 4th of July TV deals 2024

55-inch LG C4 Series OLED evo 4K TV | $1,999.99$1,496.99 at Amazon
Save $503 - Buy it if:
Don't buy it if:
❌ Price check:
💲

55-inch LG C4 Series OLED evo 4K TV | $1,999.99 $1,496.99 at Amazon
Save $503 - Fancy a hot-off-the-presses lowest ever price? This LG unit has just hit a record low for the 4th of July TV sales, and you'll be hard-pressed to find a better offer.

Buy it if:
✅ You want top-quality color and detail
✅ You'd like a higher refresh rate for gaming

Don't buy it if:
You don't intend to use it for gaming

Price check:
💲
Best Buy | $1,599.99
💲 LG | $1,599.99

65-inch LG C4 Series OLED evo 4K TV | $2,699.99$2,096.99 at Amazon
Save $600 - Buy it if:
Don't buy it if:
❌ Price check:
💲

65-inch LG C4 Series OLED evo 4K TV | $2,699.99 $2,096.99 at Amazon
Save $600 - Want to upgrade with a bigger TV? This is a pretty great offer by any stretch. Although Amazon doesn't list it as a deal, it usually costs $2,700 elsewhere... and you're getting a 2-year CPS Enhanced Protection Pack for your trouble as well.

Buy it if:
✅ You want crisp color and detail
✅ You want a higher refresh rate for gaming

Don't buy it if:
You don't intend to use it for gaming

Price check:
💲
Best Buy | $2,099.99
💲 LG | $2,099.99

65-inch Samsung Neo QLED 4K QN90C | $2,799.99$1,597.99 at Walmart
Save $1,200 - Buy it if:
Don't buy it if:
❌ Price check:
💲

65-inch Samsung Neo QLED 4K QN90C | $2,799.99 $1,597.99 at Walmart
Save $1,200 - Considering how well-thought of the new Samsung QN90C is (I've seen five-star reviews floating around), getting such an absurd amount off in the 4th July TV deals is pretty good going. Although we have seen it for roughly $100 less before, that's a rare discount so this offer is still worth considering.

Buy it if:
✅ You want top-tier color and quality
✅ You want a reliable brand

Don't buy it if:
You're happy with lower-end TVs

Price check:
💲
Amazon | $1,597.99
💲 Samsung | $1,599.99

65-inch LG Neo LED 4K UT75 | $529.99$479.99 at Best Buy
Save $50 - Buy it if:
Don't buy it if:
❌ Price check:
💲

65-inch LG Neo LED 4K UT75 | $529.99 $479.99 at Best Buy
Save $50 - Even though this offer only says $50 off the sticker price, we've seen other outlets selling it for $699. That makes this offer fantastic value, particularly on such a big TV.

Buy it if:
✅ You want a large TV for less
✅ You want a reliable brand

Don't buy it if:
You think this will be too big

Price check:
💲
Amazon | $699
💲 Walmart | $699

50-inch Amazon Fire 4-Series | $449.99$299.99 at Amazon
Save $150 - Buy it if: 
Don't buy it if: 
Price check: 
💲

50-inch Amazon Fire 4-Series | $449.99 $299.99 at Amazon
Save $150 - This deal is only $10 away from it's lowest ever price, and it's still a nice saving for Amazon's 4-series TV. This is the first time the display has ventured this low since February, so unless you're willing to wait beyond 4th of July, it's worth considering this deal.

Buy it if: 
✅ You're upgrading to 4K
✅ You need a second screen
✅ You use Amazon smart home services

Don't buy it if: 
❌ You prioritize high-end display quality

Price check:
💲
Best Buy | Out of stock
💲 Walmart | Out of stock

65-inch Hisense U6N | $599.99$549.99 at Amazon
Save $50 - Buy it if:✅✅✅Don't buy it if:❌❌Price check:

65-inch Hisense U6N | $599.99 $549.99 at Amazon
Save $50 - This extra large mini LED screen by Hisense has dropped to a new record low just in time for the 4th of July. Normally it tends to only drop to around $580, but this discount has now established a new lower sale season bar.

Buy it if:
You want a big, bright screen
You’re upgrading from an older LED model
You care about detail and clarity

Don't buy it if:
You need faster than 60Hz
You’re moving from an OLED display

Price check:
💲 Best Buy | $549.99
💲 Walmart | $589

32-inch Insignia F20 720p | $149.99 $79.99 at Amazon
Save $70 - Buy it if: 
Don't buy it if: 
Price check:

32-inch Insignia F20 720p | $149.99 $79.99 at Amazon
Save $70 - Back down to its lowest price, this bargain 32-inch TV is probably the cheapest TV you'll find this 4th of July. While it's sub-1080p resolution may put some of you off, it could be the perfect panel for low spec systems like the Steam Deck.

Buy it if: 
✅ You're buying a secondary display
✅ You don't need 4K
✅ You still want smart features

Don't buy it if: 
❌ You want a TV for gaming
❌ You have a larger space

Price check:
💲 Best Buy | $79.99
💲 Walmart | Out of stock

4th of July TV sales FAQ

When will 4th of July TV sales officially begin?

As always with specific holidays, I'd like to say that technically, the 4th of July TV deals would start on that specific date... but we've all seen this movie before. Every time, every holiday sale, retailers launch their deals early, and before the date itself. That means there's longer to make your decisions and choices, but also a bit more time for other folks to eye up the stock you're looking at too...

Should you wait for 4th of July TV sales and deals?

A perennially good question around sales time - basically, if you find a TV deal you've been eyeing up or a model you've been keeping tabs on at a great price before Thursday's actual July 4th date, then is it wise to pull the trigger? Generally, if the price is good or great, then our quick-fire advice is yes, absolutely yes, jump on it. Even though there could be more deals and products added to lines on Thursday itself, we typically see most discounts come and go the weekend before major sales holidays such as the 4th of July. And if you don't pull the trigger, you always run the risk of stock disappearing, or the offer just running out.


For more bargain hunting, then check out our guides to the upcoming Prime Day TV deals, and the latest cheap 4K TV deals. We're also preparing you for the incoming barrage of Prime Day laptop deals and Prime Day gaming laptop deals

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Tabitha Baker
Managing Editor - Hardware

Managing Editor of Hardware at 12DOVE, I originally landed in hardware at our sister site TechRadar before moving over to GamesRadar. In between, I've written for Tom’s Guide, Wireframe, The Indie Game Website and That Video Game Blog, covering everything from the PS5 launch to the Apple Pencil. Now, i'm focused on Nintendo Switch, gaming laptops (and the keyboards, headsets and mice that come with them), PS5, and trying to find the perfect projector.